New Media Marketing – Driving Online Success

VAN ZEUMEREN represents the next generation in production and Web 2.0 marketing technology. Utilizing our proprietary network, new media and social marketing methods to increase online exposure, we are able to revolutionize search engine rankings and site conversions for our clients. Our marketing programs, powered by our advertising network, utilize the combined techniques of search engine optimization, blogs, RSS, podcasts and online video to provide unprecedented success for your business. By engaging in the highest value interactive marketing methods, you can bring more potential clients to your door.

Presence Management

We understand how to develop your profiles across all social platforms and manage these profiles on a sustainable basis. After we develop the profiles, we teach you and your staff to engage within these communities. In doing so, you will engage with those you seek, including customers and community leaders.

It takes time and resources to effectively develop a consistent presence across social platforms and communities, and also to maintain these presences. Each of these communities has different nuances and protocols, so we tailor your messaging to integrate with each community. We make sure your voice is consistent and directed to achieving your business value while interacting appropriately across platforms.

Community Design

Communities include well-publicized social networking sites, web sites, blogs, forums and anywhere throughout the digital channel where your clients, partners, employees and other stakeholders access and interact, either passively or proactively, with content. These communities may represent everything from millions of members, either paid or free, to simple collections of your 20 most important customers interacting in a niche sub group. In either case, we will find them and engage them.

Each community has a unique protocol for engagement. Because VAN ZEUMEREN has created and interacted within most major B2B, B2C and user-driven communities, we understand how to effectively engage within all forms of communities. We first work with you to identify your business objectives, and then we identify the communities where your target audience lives and engage them in a way that is consistent with the nature of the community. Through this process, we establish and evolve relationships.

Alternatively, VAN ZEUMEREN can build these communities for you. We do this using the latest version of best in class platforms, and a combination of built-in features and custom widgets, which enable the site to provide:

▪ Ability to create multiple blogs, groups, and forums
▪ Microblogging – status updates, follow user, add as friend
▪ Customizable user dashboards
▪ Ability to tag, comment, and update blog and forum posts
▪ Search functionality
▪ Auto-generated blog for each community user
▪ Aggregate widget that displays recent and popular users posts
▪ RSS Feeds for subscribing to blogs / feeds
▪ Custom widgets – user tag clouds, user badges
▪ Additional custom widgets

The key steps and our value added include:

▪ Planning

▪ Timeline for the design, development, launch, and management of the site
▪ Functional specifications for all site areas

▪ Community Design and Development

▪ Layout – Wireframes to be reviewed and approved by the client
▪ Design – Full theme design including two design comps to be reviewed by you for approval
▪ Development – Creation of theme, layouts, and widgets
▪ Configuration – Creation of group/forum/blog structure, permissions, and other control panel updates
▪ Deployment – Testing of the site in staging and migration to the production environment
▪ SEO – Search engine optimization and submission

▪ Influencer Outreach

▪ Identify and recruit regular contributors to the site
▪ Content Schedule
▪ A plan outlining your internal roles and resources

▪ Site Management

▪ Timeline for the management of the site (including content schedule)
▪ Ongoing management of community

Aside from creating and populating communities and blogs, VAN ZEUMEREN also works with you to evaluate your sites and communities. We make sure your sites are effectively socialized and designed to take advantage of the digital channel according to your business needs. Our communities can also integrate mobile and location-based applications for all smart phones!